It seems as if our benevolent government has also started a NREGA (employment & profit guarantee scheme) for top players in the Indian media. That is why we see so many useless ads by government departments in all our newspapers.
Case in point is today’s newspapers. Almost every page has an advertisement regarding Shrimati Indira Gandhi on its pages. All of these advertisements are from govt. departments. Today is not an isolated case. You see such advertisements on the birth or death anniversary of any top leader.
These must be paid ads. I don’t know how much it takes to carry out a large colourful ad in the pages of any top newspaper, but the money could run into hundreds or even thousands of crores every year.
This is almost like NREGA for newspapers. Public money is being used to sustain the profitability of the media. Even if these newspapers publish rubbish, and they don’t earn anything, they can still make a living through govt. ads. Why should top journalists and newspaper owners who are already quite rich be beneficiaries of some kind of NREGA scheme that guarantees govt. ads.
The newspapers will never talk about the issue of govt. ads, because the money goes into their pocket. Indian socialism only caters to the rich and the powerful. The newspapers are able to corner a huge chunk of govt. money because they are already very rich and powerful.
The government is facing severe cash crunch, which is forcing it to indulge in massive borrowing. The middle class and the poor class are suffering due to huge inflation. It seems as if the prices of the food items are touching a new high every month. And yet the government departments continue to squander money on this huge orgy of ads in our newspapers.
If the Indian media is earning such huge sums of money through govt. ads then is it really free? How can you be free when a huge chunk of your newspaper is made out of ads from the govt?
Case in point is today’s newspapers. Almost every page has an advertisement regarding Shrimati Indira Gandhi on its pages. All of these advertisements are from govt. departments. Today is not an isolated case. You see such advertisements on the birth or death anniversary of any top leader.
These must be paid ads. I don’t know how much it takes to carry out a large colourful ad in the pages of any top newspaper, but the money could run into hundreds or even thousands of crores every year.
This is almost like NREGA for newspapers. Public money is being used to sustain the profitability of the media. Even if these newspapers publish rubbish, and they don’t earn anything, they can still make a living through govt. ads. Why should top journalists and newspaper owners who are already quite rich be beneficiaries of some kind of NREGA scheme that guarantees govt. ads.
The newspapers will never talk about the issue of govt. ads, because the money goes into their pocket. Indian socialism only caters to the rich and the powerful. The newspapers are able to corner a huge chunk of govt. money because they are already very rich and powerful.
The government is facing severe cash crunch, which is forcing it to indulge in massive borrowing. The middle class and the poor class are suffering due to huge inflation. It seems as if the prices of the food items are touching a new high every month. And yet the government departments continue to squander money on this huge orgy of ads in our newspapers.
If the Indian media is earning such huge sums of money through govt. ads then is it really free? How can you be free when a huge chunk of your newspaper is made out of ads from the govt?

